i3 Marketing is a marketing, product development and consulting firm specializing in arts and craft products.

With a proven track record of bringing new and innovative products and marketing approaches to the craft, educational and mass market i3 Marketing is a recognized leader in the development of children's art products.

Tempera Paints

Washable & Regular Tempera & Watercolor Paints

Chalkboard & Specialty Paints

Chalkboard, Powder paints in any color.

Finger Paints & Glitter Paints

Washable Finger & Glitter Paints

Acrylic Paints

Acrylic, Fabric, Suncatcher, Dimensional & Puffy Paints

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Water-based glues and advanced adhesive materials

Modeling Materials

Doughs, Moldable Sand & other moldable compounds

What we do

We understand the entire scope of selling arts & craft products - from ideation, product development, product, marketing and support

Product Development

i3Marketing develops unique, safe and non-toxic art materials for companies around the globe.

Brand & Product Management

i3 Marketing creates comprehensive plans that support the growth of art material brands.

Marketing Services

i3 Marketing assists its customers with unique marketing & sales approaches for their arts and craft products.

Manufacturing & Technical Support

i3 Marketing helps customers produce their art materials in a cost effective and profitable manner with detailed production and quality control procedures.

Toxicology & Safety Consulting

i3 Marketing is an expert in the area of art material toxicology and safety regulations.

Packaging & Merchandising Consulting

i3 Marketing understands the importance of packaging and merchandising of art materials to maximize sales.

What Others Say About Us

  • Any company or business owner looking for someone who has the skills to analyze and develop creative and innovative solutions should look no further than Joel Goobich. He is a seasoned executive who understands how to implement the process of growing a business through new product development. 

    Dana Conover, Director of Marketing - Innovation and New Products at Elmer's Products
  • Joel is the epitome of the small-business owner. He understands how the different functions of a business need to work together to make a profitable enterprise. His experience in building a business, operating it efficiently and successfully selling it is invaluable to any business owner.

    Scott Jarus, CEO at EV Connect
  • Joel has an uncanny ability to work with multiple facets of an operation. Joel possesses the tact and diplomacy necessary to navigate the often difficult cross departmental interactions that can occur in a growing, dynamic business.

    Bob Keller - General Manager Maribu NA
  • Any company or business owner looking for someone who has the skills to analyze and develop creative and innovative solutions should look no further than Joel Goobich. He is a seasoned executive who understands how to implement the process of growing a business through new product development. 

    Dana Conover, Director of Marketing - Innovation and New Products at Elmer's Products
  • Joel is the epitome of the small-business owner. He understands how the different functions of a business need to work together to make a profitable enterprise. His experience in building a business, operating it efficiently and successfully selling it is invaluable to any business owner.

    Scott Jarus, CEO at EV Connect
  • Joel has an uncanny ability to work with multiple facets of an operation. Joel possesses the tact and diplomacy necessary to navigate the often difficult cross departmental interactions that can occur in a growing, dynamic business.

    Bob Keller - General Manager Maribu NA

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